Marketing Trends for Your Coaching Business: A No-Nonsense Guide to 2024

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No surprises, it's all about community and authenticity.

2023 has been a pivotal year for marketing trends, especially if you're running a coaching business. From the dominance of AI to the continued evolution of sustainability marketing. In this blog, I'll cut through the fluff and break down the trends that matter, offering practical strategies tailored for your coaching or consultancy business.

Navigating the Marketing Trends

The rise of AI

It would be an understatement to say AI has been making waves this year, with tools like ChatGPT taking centre stage. It’s here to stay and will make your life so much easier.

Simply put, AI is a problem-solving powerhouse, crunching data and solving problems at lightning speed. For us in the coaching game, this means more efficient ways to understand our audience and streamline our marketing efforts.

So, what's the deal for your coaching business? Well, consumers are getting wise to brands using AI. No one wants a robotic interaction. It's all about human connection. So, how can we use it without losing our personal touch?
  • Use generative AI to dig into your ideal audience. Ask questions, get insights.
  • Have it craft your content marketing plan.
  • Get your written content polished for grammar and clarity.
  • Analyse client interviews for key insights.

Automation: Use It Wisely

Automation has been our ally for a while, but the rise in spam and automated messages is real. For coaching or small businesses built on trust and connection, automated systems need a careful touch.

Here's what that means for your coaching business: Use automation where real conversation isn't crucial. Personalise your emails and social media, but keep it real. No one wants to feel like a number.
  • Schedule emails and posts, but keep it genuine.
  • Welcome email sequences are fine, but keep it relevant.
  • Segment your audience for personalised content.

Sustainability and ethical marketing

Sustainability marketing has been in the spotlight, but it's not just a trend; it's a mindset. As a coach or consultant, transparency is your ticket to credibility in 2024.

For your business:
  • No green claims without backing.
  • Be transparent throughout your supply chain.
  • Lead with values that resonate with your ideal client.

Inclusive marketing

Diversity and inclusivity aren't just buzzwords. They're a necessity for connecting with your audience. We will not solve the world's problems staying in our silos. 
In your marketing:
  • Feature diverse thinking from a cross section of society, reflecting the diversity of your audience.
  • Choose inclusive language that acknowledges everyone.
  • Design marketing materials that are visually accessible to everyone.
  • Ensure your content is accessible to everyone, including those with disabilities.

Storytelling in Marketing

In an overly automated world, storytelling is your secret weapon. Stories engage people.
For your marketing:
  • Share your journey, be the guide, and connect with your audience on a human level.
  • Share the real you, the messy journey, and the lessons learned.

Client Stories: Your Ultimate Asset

Combat the bots by showcasing real client stories. It's proof that you've walked the walk and can guide others from where they are to where they want to be.

A recap...

So, here's the takeaway for your coaching business: Embrace AI for efficiency, use automation wisely, and above all be real.

Be transparent, champion inclusivity, and tell your story. In a world of algorithms, humaness is your greatest asset.

Keep it real, keep it focused, and let's conquer the marketing game for your coaching business!

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