Launch Your Newsletter
4 module self-paced course
Your step-by-step guide to getting your email marketing strategy off the ground.
Go from worrying what good looks like, to full on confidence to share your message.
So you can start growing your audience and have the impact you desire.
Why do you need a newsletter
Despite what the gurus might be shouting...email is not dead.
In fact, the noise and annoying algorithms on social media means people rely on email to receive the information they want.
A newsletter means you can create a community of your true fans and build long-term authentic trust with them.
You can add value with your free content, and when the time is right they will be ready to buy from you.
A newsletter list is reliable because you own it, rather than building your audience on a social platform that might disappear.
And it means your content will reach your audience rather than relying on the ever-changing algorithms that are making it harder to organically get in front of your fans.
What you will learn...
What to create
From understanding why you are creating this newsletter to creating something your audience will love. We'll go through brand, storytelling and knowing your audience.
The practicalities
How to make your life easier so creating your newsletter consistently becomes second nature. Planning, content pillars, publishing schedule, organising and repurposing.
The tech know-how
I will give you the confidence in using the tools. Setting up automation, sending campaigns, segmenting your audiences, designing templates and scheduling.
The 4 week course will include...
- A 90-minute masterclass on goal setting and audience research
- Two 30-minute group Q&A calls
- A one-hour workshop to work through setting up together
- Accountability and cheerleading throughout the four weeks
- 4 workbooks with practical activities to complete and re-visit
- Access to a private Facebook Group for support from your peers
- Email support from me throughout to ask any questions - we'll get over the hurdles together
- Guest teacher Nick Pomeroy from Studio Background will join us on design basics to get your templates looking sharp
Previous Feedback
"Kate clearly knows her stuff, and created a course that can take you from 0 to launch simply and easily. As well as giving you the tools to consistently manage email marketing as part of your long-term strategy."
Nick Pomeroy, Founder of Studio Background
"I knew I wanted to start a newsletter before starting the course but was worried it would be a boring jumble of words. The course provided a clear path to creating the newsletter covering everything from the content to how to gain an audience and publish. Each step was in an easily digestible format with workbook and videos. Thank you Kate!"
Kathryn Frimond, Founder of Your Local Bookkeeper
"Kate is such a knowledgeable teacher and creates an accessible and friendly learning environment for all. This course offered valuable insight into how we can improve our email marketing. Thanks so much!"
Kate Shields, Community Manager Good Business Club