Noel Janis-Norton Calmer, Easier, Happier Parenting

Noel and the team at Calmer Parenting were looking for a more focused and coordinated approach to the social media and marketing activities.

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What I did

I worked on a digital and social media strategy that focused on and put Noel's expertise at centre stage. I worked on repurposing all the hard work that had already been put into her four published books and blogs, while still pushing towards book sales and one-to-one coaching services. I helped the team get up to speed with digital marketing and social tools which needed to replace the in-person talks and events that were previously driving enquiries due to COVID.

The results

There was an increase in the number of followers and engagement on all social media platforms and an increase in website traffic. I was able to assist the team in developing new products and services and the team became more knowledgeable about how to use social media as a marketing tool.

Don't take my word for it...

"You gave me and my team time to become familiar with a new way of marketing. You guided us to develop strategies that helped us to become increasingly confident to use our social media platforms more and more wisely. You demonstrated how to make use of various online services to support our marketing efforts, such as Canva, Linktree and much else besides. You were always willing to go the extra mile whenever that was necessary or possible. And you did all of that with compassion, kindness, and patience!

My team and I felt heard and understood. We never felt rushed or judged, just supported and encouraged to try new things and take on information more in keeping with current online marketing trends."

Noel Janis-Norton, Author of Calmer, Easier, Happier Parenting