Create a simple marketing strategy for your coaching business
A one-page marketing plan
I’m all about keeping things simple. Who needs a complicated 40-page marketing strategy that will end up in a folder on your laptop never to see the light of day EVER again?
This is what I thought I had to do when I started my business, but the overwhelm of wearing all the hats soon made me realise I had to take a few steps back.
So I'm here to tell you...it doesn’t need to be this way for your business either; you can create a easy one-page marketing strategy for your coaching business using this template.
Follow these easy steps to get you on your way.
1. Know thyself
First things first. Before you dive headfirst into planning out your message and where you're going put it, take a moment to truly understand your unique coaching style.
What sets you apart from the rest? What's your uniqueness that makes clients go, "I need this person in my life!"
Embrace your quirks, your experiences, and your expertise. It’s your truest self that’s going to get their attention. Your clients are looking for exactly what you have.
Think about your background, your qualifications, and the specialised knowledge that you bring to the table.
Consider your achievements and success stories. What have you accomplished that demonstrates your value and sets you apart? It could be a particularly challenging client case you cracked, a transformational program you designed, or a unique perspective you offer.
Step 2: Define Your Target Audience
You wouldn't throw a good party without knowing who to invite, would you?
So, let's figure out who your ideal clients are—the ones who could benefit from your exceptional skills.
Get inside their heads, understand their challenges, and grasp their dreams and ambitions. Are they struggling with time management? Longing for a boost of confidence? In need of some guidance to unlock their true potential?
The more you know, the better you can tailor your marketing message.
Research your target audience and create personas to represent different segments.
Consider their demographics, aspirations, and where they want to get to. Where do they hang out online? What kind of content do they consume?
Understanding their needs and desires will help you connect with them on a deeper level and position your services as the solution they've been searching for.
Check out my guide to knowing your audience even better, you can download it here.
Step 3: Craft a unique method or journey
Now, this is where the magic happens. It's time to let your ideal client know how you get them from where they are now to where they want to be.
This forms the basis for all of your services, but more importantly it allows your ideal client to visualise what you will do and how they will feel on this journey.
And it’s all your beautiful uniqueness that’s going to be the cherry on the cake.
Your extensive experience, your knack for simplifying complex concepts, or your ability to unleash hidden potential? Pinpoint what makes you the crème de la crème and craft a compelling message around it.
Your value proposition should clearly communicate the benefits and outcomes your clients can expect from working with you. It should answer the burning question, "Why should I choose you over other coaches or consultants?"
Highlight your unique approach, methodology, or the specific results you help your clients achieve. By clearly articulating your value, you'll attract the right clients who resonate with what you bring to the table.
Step 4: Choose Your Marketing Tools
Decide on the tools that best suit your target audience and your own style.
This last bit is super important, pick the tools that will stretch you out of your comfort zone but stick to your strengths. Don't create videos if being visible on screen makes you want to vomit. Similarly if it takes you hours to write one blog post this is not going to be the best use of your time.
So what is your style?
Will you conquer social media with captivating video content? Or maybe you'll opt for good old-fashioned networking events? Perhaps email campaigns or webinars are more your cup of tea? Select a few key tactics that align with your goals and resources.
When selecting your marketing tools, consider where your target audience is most active and receptive. Facebook, LinkedIn, and Instagram are popular platforms for coaches and consultants, but don't overlook industry-specific forums, online communities, or local networking events.
Experiment with different tools, track your results, and double down on what works best for you.
Step 5: Implement and test
It's time to implement your marketing plan and keep a close eye on the results. Track your progress, measure your successes and the stuff that doesn't land as well as you expected.
Be open to tweaking your approach along the way. Rome wasn't built in a day, and neither is a thriving coaching or consulting business. It's important to keep in mind that it takes time to build an engaged audience, the more you try and get wrong the quicker you'll find your way to what does work.
Beware and stay clear of hustle marketing that promises six and seven figure businesses overnight or growth tactics that get you to 10k followers. These are short term tactics that don't build a long term genuine audience of fans that trust and love you.
Monitor key metrics such as website traffic, lead generation, conversion rates, and client feedback. This data will guide you in optimising your approach and refining your message.
Stay open to feedback, listen to your clients, and continuously improve your marketing efforts to ensure long-term success.
There you have it—a simple one-page marketing strategy to conquer the world, one client at a time.
Embrace your uniqueness, understand your audience, and let your value proposition shine.
Remember, this journey is about more than just marketing; it's about making a positive impact on the lives of your clients.
And more importantly have fun!
Need more help in defining and implementing your strategy I offer a six-month program to fully support and get you on the right track. Find out more here.