A coaches guide to attract more of the right clients
A coaches guide to attract more of the right clients
Are you fed up with dealing with time-wasters and tire kickers? Do you often find yourself sinking hours into responding to direct messages and doing sales calls, only to hear the same excuses time and time again: "It's not the right time," "I can't afford your prices," or "It's not the right fit for me"?
Well, it's time to focus on strategies that will help you get more of the right enquiries while saving your precious time.
In this guide for coaches and consultants, we'll delve into five effective strategies to help you attract and engage with the perfect clients for your coaching business.
1. Get clear on who you’re talking to
The foundation of any successful coaching practice is a deep understanding of your target audience. If you're not entirely sure who you're trying to reach, you’ll end up creating generic marketing that talks to no one.
To attract the right enquiries, you need to start by getting crystal clear on your ideal clients, who they are, what they perceive they need and what they actually need.
Research Your Audience
Begin by delving deep into your audience's needs, desires, and ambitions. What are their pain points and aspirations? Where do they envision themselves in the future, and what obstacles are standing in their way?
It's crucial to understand their emotional journey—how will they feel when they've achieved their goals, and what tangible differences will this transformation bring to their lives?
Understanding the urgency of their needs is also pivotal. Do they need your coaching services right now, or is it more of a long-term goal? The better you comprehend your target audience, the more effectively you can tailor your messaging and offerings to resonate with them.
HubSpot offers a comprehensive guide on creating buyer personas, which can help you get started: HubSpot - Creating Buyer Personas
2. Have confidence in your coaching method.
To attract the right clients, you must have unflappable confidence in your process, method and abilities. Confidence is contagious, and when potential clients sense that you wholeheartedly believe in what you offer, they'll be more inclined to trust and invest in your services.
Take the time to continually refine your coaching approach and stay updated with the latest industry trends and best practices. When you're confident in your abilities, you're not just selling a service—you're offering a solution that can genuinely transform lives.
3. Communicate your values.
People want to work with coaches they like and trust. Building trust begins with authentically communicating your values. Start by identifying your core values, reflect on how they align with your coaching practice then find ways to communicate these through every touchpoint.
For instance, if you're passionate about supporting female entrepreneurs, consider the various ways you champion this cause in your professional and personal life.
What actions do you take that reflect your commitment to gender equality in the business world? Do you participate in charity events or contribute to organisations that share your values?
Once you've identified these alignment points, find creative ways to share them with your audience.
Incorporate your values into your online presence, such as your website, social media profiles, and content. Share personal stories and experiences that highlight your commitment to these values.
Authenticity is the key; your potential clients should feel a genuine connection to your beliefs and principles.
4. Hang out where your audience hangs out
Whether your target audience resides primarily in the online or offline world, it's crucial to position yourself where they spend their time.
You want to be in the right place at the right time to maximize your chances of being discovered by potential clients.
Identify the platforms, groups, or communities where your ideal clients congregate for information and support.
If, for instance, your ideal clients are mothers looking to re-enter the workforce or embark on entrepreneurial journeys, they will likely seek advice and support from peers who have experienced similar challenges.
By immersing yourself in these spaces, you not only gain valuable insights into your audience's pain points and needs but also increase your visibility. Attend relevant networking events, participate actively in online forums, and become an engaged member of the communities that matter most to your potential clients.
To recap, start by defining your target audience and conducting thorough research to understand their needs and desires.
Build unwavering confidence in your coaching process and abilities.
Authentically communicate your values to establish trust with potential clients.
Finally, position yourself in the places where your audience hangs out to increase your visibility and resonance.
By implementing these strategies, you'll not only save time by attracting the right enquiries but also build a thriving coaching practice that makes a meaningful impact on your clients' lives.
Remember, success as a coach begins with understanding, confidence, authenticity, and strategic positioning. So, go ahead, put these steps into action, and watch your coaching practice flourish.
Need help with any of the above book a call and see if we’re a good fit to work together.